Public Health Sector to Highlight FIFA World Cup Qatar 2022™ Services and Sport for Health Partnership with WHO at WISH

At the upcoming World Innovation Summit (WISH) for Health the public health sector is set to highlight the comprehensive medical services and activities that will be delivered at the upcoming FIFA World Cup Qatar 2022™

October 4, 2022 - 06:31

Public Health Sector to Highlight FIFA World Cup Qatar 2022™ Services and Sport for Health Partnership with WHO at WISH

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The Ministry of Public Health, Hamad Medical Corporation and Primary Health Care Corporation will showcase the wide range of healthcare services they will deliver throughout the tournament at a joint booth at the WISH conference, taking place from 4-6 October in Doha, Qatar.

The booth will also provide a platform to promote the Sport for Health partnership between MoPH and the World Health Organization (WHO). Launched in October 2021, the Sport for Health partnership aims to make the FIFA World Cup Qatar 2022™ a beacon for physical and mental health promotion, and a model for ensuring future mega sport events are healthy and safe.

The Sport for Health partnership is unpinned by the key pillars of health promotion, health security and health communications, with health promotion activities focused on four core themes: physical activity, nutrition, mental health and tobacco control.

The healthcare booth at WISH, which will also be accessible online as a virtual booth for delegates not attending WISH in person, will highlight the remarkable transformation of Qatar’s public health system over the past ten years – a journey of expansion and quality improvement that has put the health system in a strong position to support Qatar’s successful hosting of the FIFA World Cup Qatar 2022™.

Under the auspices of WISH, WHO, MoPH and Generation Amazing are also hosting a Sport for Health Conference, incorporating the 4th scientific meeting of Football is Medicine, in Doha, from 4–6 October 2022. The conference aims to strengthen global networks and translate science into policy and practice around the use of football and sport for health. International and local experts, researchers, practitioners and policy makers will review existing evidence on the efficacy and impact of sport for health programs and identify future pathways to more effective implementation.

https://www.who.int/news-room/events/detail/2022/10/04/default-calendar/sports-for-health-conference-including-the-4th-international-meeting-of-football-is-medicine

Other key sessions and activities organized by MoPH and WHO throughout the WISH include:

5th October

Launch of the 24/7 A.I. Health Worker Florence, who speaks in multiple languages to share a wide array of health advice to people who interact with her.
14:55 - 16:10: A Global Call to Action to Protect the Mental health of health and care workers (report launch) in with the mental health and workforce panel.
15:50 – 16:45: COVID-19 - The Qatar Experience. This panel will focus on using evidence-based strategies for the pandemic response while identifying the main challenges, the practical solutions, and discussing lessons learned to face future pandemics and public health challenges.

6th October

10:25 - 11:10: Panel on Behavioral Insights to Nudge Healthier Food and Beverage consumption in mega-sporting events. The session will examine whether ensuring healthier options can counter the marketing for energy-dense, nutrient-poor products, and the role of the right “nudges” to address the dichotomy between health promotion policy and the marketing and consumption in mega sporting events.
11:15 - 12:30: Playing the Long Game: A framework for promoting Physical Activities Through Sports Mega Events (report launch) in conjunction with panel discussion
11:25 - 12:10: Panel on Leveraging Digital Communications to Promote Health and address Misinformation. The session will examine how policy-makers can use information and digital tools to empower people to combat the infodemic and access reliable and valuable content while identifying and avoiding misinformation and disinformation.
12:25 - 13:10: Panel on Event-Based Surveillance for Mega Sporting Events & Public Health Legacy. The panel will explore the preparations for a Healthy and Safe FIFA World Cup Qatar 2022 and legacy, with tangible and measurable solutions for replication in the future, setting FIFA World Cup Qatar 2022 as a benchmark to other nations hosting Mega Sporting Events.

Source: Ministry of Public Health